Retention marketing for DTC brands
Turn shoppers into customers, and customers into regulars.
Email, SMS and subscription retention for DTC brands, built hands-on by a small senior team that works directly with you.
A few of our clients
6x
Average return on our fees, in incremental revenue
22%
Average lift in repeat purchase rate
15+
Years growing DTC brands, including our own
Case studies
Epic brands. Real results.
A look at the retention programs we run, and what they did for revenue, churn and LTV.
Arbor · Telehealth
$668K
84x
Return on platform spend
High
Domain reputation, up from Low in ~4 weeks
Zimms Organics · Subscription
90.7%
First-month subscriber retention, up from 80.7%
68%
Month-2 retention for our first full cohort (49% avg)
40%+
Of revenue attributed to email & SMS
VanMan · Natural personal care
$38.7K
From a single campaign send
+10 pts
Deliverability score in 30 days
~4x
Click rate on targeted sends vs. full list
Design
Emails people stop scrolling for.
Every email is designed in-house to look like your brand, not a template. Click any email to see it full size.
What we do
Retention, in two parts.
Get new visitors to buy, then get buyers to come back. We run both sides, end to end, on Klaviyo and Recharge.
01
Shoppers → Customers
Capture more of the traffic you already pay for, and convert it faster.
Pop-ups and list growth
Welcome and browse-abandonment flows
Cart and checkout recovery
Campaign calendar and SMS
02
Customers → Regulars
Turn first orders into habits, subscriptions and lifetime value.
Post-purchase and replenishment
Recharge subscription flows
Churn saves and win-back
Loyalty, VIP and segmentation
Why Bylders
Small by design. Senior on every account.
We will never be the biggest agency. You work directly with the operators doing the work, not an account manager relaying messages.
We built and exited our own brand
We ran FEAT for roughly a decade. We are pioneers of the DTC ecosystem. We deeply understand how retention is the key to sustainable business.
Hands on the keyboard
The people on your calls are the people building your flows, campaigns and segments. We outsource nothing.
Humans plus AI, not either alone
Senior judgment, sped up by AI tooling, so you get more tests, faster, without losing the brand voice.
How it works
From audit to compounding revenue.
01
Audit
We go through your Klaviyo account, flows and data to find where revenue is leaking.
02
Strategy
A prioritized roadmap and calendar tied to your margin and retention goals.
03
Build
Flows, campaigns and creative designed and shipped. Launch in about two weeks.
04
Optimize
Weekly testing and reporting in a shared Slack channel, so results keep compounding.
In their words
What clients say.
“You guys have been on fire with everything email, especially the designs. You are the best agency we’ve ever worked with for anything.”
Oliver Drazsky
Founder, Kēpos
The playbook
Retention ideas you can steal.
Guides on Klaviyo, Recharge and subscription retention, written by the team running the programs.
FAQ
Questions brands ask us.
Straight answers about how we work, what we run and what to expect.
What does Bylders do?
Which platforms do you work with?
Who will I work with at Bylders?
What’s included in the free growth audit?
How quickly can you launch?
What results do your clients see?
What are your contract terms?
Free growth audit
Find the revenue hiding in your Klaviyo account.
We’ll review your flows, campaigns and list, and show you the three biggest opportunities. No pitch deck.